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In this 30 minute on-demand webinar, you'll learn:




Watch the webinar


Contagious: Why Things Catch On

Why do some things catch on? Why do people talk about certain products and ideas more than others? 

We've taken the very best parts of our original webinar with Dr. Jonah Berger, author of New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On, and condensed them into 30 minutes focusing strictly on the essentials. This presentation reveals the secret science behind word-of-mouth and social transmission, and teaches you how to craft your own contagious content

When and why word of mouth is more effective than advertising

How to turn your customers into a marketing channel

How to craft contagious content

How to build buzz both online and offline

"Social transmission goes beyond luck and chance — there’s a science to it."

Guest presenter
Jonah Berger


- Jonah Berger


Marketing professor and New York Times and Wall Street Journal bestselling author