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Newsjacking: How to do it right (and get results)   

Get the lowdown on newsjacking from the guy who invented it. 

Newsjacking. Maybe you've heard the word. Maybe you've read about it or been told stories of its power. Or maybe you even tried to do it once! Regardless...

David Meerman Scott, who pioneered the practice, is with us this month to give you the real lowdown on how to inject your ideas into a breaking news story to generate tons of media coverage for your organization.

How newsjacking can transform your public relations

How easy it can be, with real life examples of it in action

How you can master the process, from monitoring the news, to connecting with the right influencers, to measuring your newsjacking success

"Newsjacking" was shortlisted for Oxford Dictionary's word of the year in 2017.

Agility PR Solutions

In between speaking at events around the world, writing bestselling books, and advising emerging companies on disruption and growth, David invented and pioneered newsjacking – a technique so popular that it is now listed in the Oxford English Dictionary.

Guest presenter
David Meerman Scott

Katy Pollard headshot

How to do it right (and get results)   

Get the lowdown on newsjacking 
from the guy who invented it, 
David Meerman Scott himself.

Hear directly from the acclaimed PR and marketing strategist: