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In this on-demand webinar, you'll learn how to:




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Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions

We teamed up with Bulldog Reporter and guest presenter, Katie Paine, for an in-depth look at the state of measurement in the PR industry. In this webinar, Katie Paine, the Queen of Measurement, shares her PR measurement experience and the 6 Steps to Success with PR Measurement.

Connect the dots between your daily activities and business outcomes

Develop customized metrics that reflect your value and contribution to business results

Define benchmarks against which to judge performance

Extract insight from your data

"Measure what matters, not what’s easy."

Guest presenter
Katie Delahaye Paine


- Katie Paine


Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author and regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.