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ON-DEMAND WEBINAR

PR Measurement Pays: Connecting Media Coverage to Business Objectives

PR drives revenue. It impacts P&L. It has a direct effect on whether or not your organization reaches its goals.

Understanding how - and what's working (or isn't) - is critical.

The good news? It's easy.

In this 60-minute webinar, Measurement Queen Katie Paine is going to walk us through three examples of organizations - both for-profit and non-profit - that aligned their media metrics to their business objectives...and saw success because of it. 

how PR measurement has evolved

how to choose the right metrics

how to finally and clearly prove that PR contributes to the bottom line

"You have to quantify business value up front. PR measurement lets you do that."

Bulldog Reporter

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Katie Paine has been a pioneer in the field of communications measurement for three decades, having founded two measurement companies and written multiple books on the subject. Her latest book, Measuring the Networked Nonprofit: Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.

Guest presenter
Katie Delahaye Paine

Katy Pollard headshot

- Katie Paine

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